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New Zealand · Traffic rankings

Best Sports Betting Sites in New Zealand by Traffic

Updated July 202617 ranked sites

Rank	Domain	Visits	Desktop	Mobile	MoM	YoY	Main traffic source
Ad00	1win.com	3,739,024	32.35%	67.65%	9.55%	9.97%	Direct
01	tab.co.nz	2,739,615	23.44%	76.56%	17.37%	11.13%	Direct
02	stake.com	2,608,157	20.89%	79.11%	5.48%	27.26%	Direct
03	betvictor.com	544,474	0.69%	99.31%	18.22%	65.66%	Direct
04	bc.game	342,950	3.41%	96.59%	19.64%	73.45%	Direct
05	betway.com	209,488	5.84%	94.16%	15.56%	6.73%	Direct
06	bet365.com	185,722	19.49%	80.51%	13.3%	49.58%	Direct
07	interwetten.com	154,559	0.89%	99.11%	22.68%	84,934.02%	Direct
08	sportsbet.io	150,312	27.95%	72.05%	47,317.04%	297.17%	Direct
09	caliente.mx	116,400	0.22%	99.78%	61.7%	310.71%	Direct
10	locowin.com	112,453	0.11%	99.89%	10.17%	9.27%	Direct
11	katsubet.com	54,639	8.98%	91.02%	23.11%	41.91%	Direct
12	sportsbet.com.au	51,371	28.33%	71.67%	43.98%	63.33%	Direct
13	kiwislots.nz	37,190	8.27%	91.73%	78.98%	18.16%	Social
14	palmerbet.com	34,704	0%	100%	293.25%	95.95%	Direct
15	bettingpros.com	30,775	0.85%	99.15%	80,886.84%	766.21%	Direct
16	betway.co.za	29,985	100%	0%	48.57%	29.01%	Search
17	askbonus.com	29,590	1.13%	98.87%	277.04%	38.38%	Search

Ad001win.com
Visits
3,739,024
Desktop
32.35%
Mobile
67.65%
MoM
9.55%
YoY
9.97%
Main traffic source
Direct
1tab.co.nz
Visits
2,739,615
Desktop
23.44%
Mobile
76.56%
MoM
17.37%
YoY
11.13%
Main traffic source
Direct
2stake.com
Visits
2,608,157
Desktop
20.89%
Mobile
79.11%
MoM
5.48%
YoY
27.26%
Main traffic source
Direct
3betvictor.com
Visits
544,474
Desktop
0.69%
Mobile
99.31%
MoM
18.22%
YoY
65.66%
Main traffic source
Direct
4bc.game
Visits
342,950
Desktop
3.41%
Mobile
96.59%
MoM
19.64%
YoY
73.45%
Main traffic source
Direct
5betway.com
Visits
209,488
Desktop
5.84%
Mobile
94.16%
MoM
15.56%
YoY
6.73%
Main traffic source
Direct
6bet365.com
Visits
185,722
Desktop
19.49%
Mobile
80.51%
MoM
13.3%
YoY
49.58%
Main traffic source
Direct
7interwetten.com
Visits
154,559
Desktop
0.89%
Mobile
99.11%
MoM
22.68%
YoY
84,934.02%
Main traffic source
Direct
8sportsbet.io
Visits
150,312
Desktop
27.95%
Mobile
72.05%
MoM
47,317.04%
YoY
297.17%
Main traffic source
Direct
9caliente.mx
Visits
116,400
Desktop
0.22%
Mobile
99.78%
MoM
61.7%
YoY
310.71%
Main traffic source
Direct
10locowin.com
Visits
112,453
Desktop
0.11%
Mobile
99.89%
MoM
10.17%
YoY
9.27%
Main traffic source
Direct
11katsubet.com
Visits
54,639
Desktop
8.98%
Mobile
91.02%
MoM
23.11%
YoY
41.91%
Main traffic source
Direct
12sportsbet.com.au
Visits
51,371
Desktop
28.33%
Mobile
71.67%
MoM
43.98%
YoY
63.33%
Main traffic source
Direct
13kiwislots.nz
Visits
37,190
Desktop
8.27%
Mobile
91.73%
MoM
78.98%
YoY
18.16%
Main traffic source
Social
14palmerbet.com
Visits
34,704
Desktop
0%
Mobile
100%
MoM
293.25%
YoY
95.95%
Main traffic source
Direct
15bettingpros.com
Visits
30,775
Desktop
0.85%
Mobile
99.15%
MoM
80,886.84%
YoY
766.21%
Main traffic source
Direct
16betway.co.za
Visits
29,985
Desktop
100%
Mobile
0%
MoM
48.57%
YoY
29.01%
Main traffic source
Search
17askbonus.com
Visits
29,590
Desktop
1.13%
Mobile
98.87%
MoM
277.04%
YoY
38.38%
Main traffic source
Search

Monthly traffic estimates for websites visited by audiences in New Zealand.

NEW-ZEALAND GUIDE, JUNE 2026

NEW-ZEALAND SPORTS BETTING — BOOKMAKERS COMPARE

NEW-ZEALAND MARKET RULES UNCLEAR. WEBSITE AVAILABLE DOES-NOT-MEAN LOCAL APPROVAL OR CUSTOMER PROTECTION. ABOVE TRAFFIC LIST SHOW POPULAR SPORTSBOOKS. BEFORE CHOOSE, CHECK LAW, PAYMENT, CONDITIONS, PLAYER SAFETY.

PLAYER INFORMATIONMARKET UNCLEAR18+

KEY INFORMATION

NEW-ZEALAND QUICK VIEW

MARKET SITUATION

MARKET UNCLEAR

UNCLEAR AREA

YOUNGEST ALLOWED AGE

18+

AGE REQUIREMENT MAY CHANGE, PRODUCT DEPENDS

PLAYER TAX

NO TAX

TAX TREATMENT PRODUCT, LICENCE DEPEND

REGULATOR

Department of Internal Affairs, Te Tari Taiwhenua, MAIN; Gambling Commission HANDLES CASINOS AND APPEALS

CONFIRM AUTHORITY NOW

CHECKED LAST

JUNE 2026

LAW FRAMEWORK YEAR: 2003

LOCAL BETTING PICTURE

NEW-ZEALAND SPORTS BETTORS ATTRACTED BY WHAT?

NEW-ZEALAND MOST BETTING ON WHAT?

SURPRISING FACT: Melbourne Cup, HORSE RACING. AUSTRALIAN RACE, BUT NEW-ZEALAND TAB SINGLE BIGGEST BETTING EVENT CONSISTENTLY. STRONG CULTURAL CONNECTION; GENERAL PUBLIC INTEREST, NOT ONLY REGULAR RACING FANS.

MARKET CONTEXT

GAMBLING ACTIVITY DIVIDED HOW

SPORTS BETTING15.5%

CASINO24.5%

PHYSICAL VENUES25%

LOTTERY35%

MARKET-SHARE; WEBSITE TRAFFIC MEASURE DIFFERENT THINGS; DIRECT COMPARISON WRONG.

CHECK YOURSELF

BEFORE PLAY, SIX CHECKS

YOUR CHECKLIST BEFORE MONEY DEPOSIT

1.EXACT DOMAIN LOCAL PERMISSION CONFIRM2.OPERATOR IDENTITY MATCH LICENCE DETAILS3.UNDERSTAND SETTLEMENT, VOID BET, ABANDONED EVENT RULES4.COMPLAINT PATH AND USEFUL SUPPORT AVAILABLE5.BEFORE DEPOSIT, LIMITS CAN SET6.IDENTITY CHECK PLUS PAYMENT-OWNERSHIP CLEAR

YOUR MONEY

WINNINGS PLUS TAX

YOUR TAX SITUATION

NO TAX

TAX TREATMENT DEPENDS PRODUCT, OPERATOR LICENCE, YOUR NEW-ZEALAND CIRCUMSTANCES. KEEP TRANSACTION RECORDS. UNUSUAL AMOUNT OR OVERSEAS PLAY — GET PROFESSIONAL ADVICE.

FAST ANSWERS

OTHER INFORMATION YOU MAY WANT

NEW-ZEALAND SPORTS-BETTING — LEGAL?

NEW-ZEALAND MARKET RULES UNCLEAR. WEBSITE AVAILABLE DOES-NOT-MEAN LOCAL APPROVAL OR CUSTOMER PROTECTION.

REQUIRED AGE WHAT?

MINIMUM 18+.

WINNINGS TAX PAY?

NO TAX.

NEW-ZEALAND GAMBLING REGULATOR WHO?

Department of Internal Affairs, Te Tari Taiwhenua, MAIN; Gambling Commission HANDLES CASINOS AND APPEALS

ONE WEBSITE APPEAR MANY LISTS WHY?

OPERATOR WITH MANY PRODUCTS MAY OFFER SPORTS BETTING PLUS CASINO GAMES. LOTTERY-ONLY OR INFORMATION-ONLY WEBSITES STAY OWN CATEGORY.

METHOD, CURRENTNESS, SOURCES

TRAFFIC LIST MEASURES AUDIENCE ACTIVITY. CATEGORY RULE EXPLAINS WEBSITE PRODUCT. LOCAL LAW DECIDES USE ALLOWED. HIGH POSITION NEVER ENDORSEMENT.

RULES LAST REVIEW JUNE 2026. BEFORE DEPOSIT CHECK AGAIN; RULES, LICENCES, TAX TREATMENT MAY CHANGE.

THIS GUIDE GENERAL INFORMATION ONLY; NOT LEGAL, TAX, FINANCIAL ADVICE.