Betting Sites Rankings by Country

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New Zealand ยท Traffic rankings

Best Sports Betting Sites in New Zealand by Traffic

Updated July 202617 ranked sites
  1. Ad001win.com

    Visits

    3,739,024

    Desktop
    32.35%
    Mobile
    67.65%
    MoM
    9.55%
    YoY
    9.97%
    Main traffic source
    Direct
  2. 1tab.co.nz

    Visits

    2,739,615

    Desktop
    23.44%
    Mobile
    76.56%
    MoM
    17.37%
    YoY
    11.13%
    Main traffic source
    Direct
  3. 2stake.com

    Visits

    2,608,157

    Desktop
    20.89%
    Mobile
    79.11%
    MoM
    5.48%
    YoY
    27.26%
    Main traffic source
    Direct
  4. 3betvictor.com

    Visits

    544,474

    Desktop
    0.69%
    Mobile
    99.31%
    MoM
    18.22%
    YoY
    65.66%
    Main traffic source
    Direct
  5. 4bc.game

    Visits

    342,950

    Desktop
    3.41%
    Mobile
    96.59%
    MoM
    19.64%
    YoY
    73.45%
    Main traffic source
    Direct
  6. 5betway.com

    Visits

    209,488

    Desktop
    5.84%
    Mobile
    94.16%
    MoM
    15.56%
    YoY
    6.73%
    Main traffic source
    Direct
  7. 6bet365.com

    Visits

    185,722

    Desktop
    19.49%
    Mobile
    80.51%
    MoM
    13.3%
    YoY
    49.58%
    Main traffic source
    Direct
  8. 7interwetten.com

    Visits

    154,559

    Desktop
    0.89%
    Mobile
    99.11%
    MoM
    22.68%
    YoY
    84,934.02%
    Main traffic source
    Direct
  9. 8sportsbet.io

    Visits

    150,312

    Desktop
    27.95%
    Mobile
    72.05%
    MoM
    47,317.04%
    YoY
    297.17%
    Main traffic source
    Direct
  10. 9caliente.mx

    Visits

    116,400

    Desktop
    0.22%
    Mobile
    99.78%
    MoM
    61.7%
    YoY
    310.71%
    Main traffic source
    Direct
  11. 10locowin.com

    Visits

    112,453

    Desktop
    0.11%
    Mobile
    99.89%
    MoM
    10.17%
    YoY
    9.27%
    Main traffic source
    Direct
  12. 11katsubet.com

    Visits

    54,639

    Desktop
    8.98%
    Mobile
    91.02%
    MoM
    23.11%
    YoY
    41.91%
    Main traffic source
    Direct
  13. 12sportsbet.com.au

    Visits

    51,371

    Desktop
    28.33%
    Mobile
    71.67%
    MoM
    43.98%
    YoY
    63.33%
    Main traffic source
    Direct
  14. 13kiwislots.nz

    Visits

    37,190

    Desktop
    8.27%
    Mobile
    91.73%
    MoM
    78.98%
    YoY
    18.16%
    Main traffic source
    Social
  15. 14palmerbet.com

    Visits

    34,704

    Desktop
    0%
    Mobile
    100%
    MoM
    293.25%
    YoY
    95.95%
    Main traffic source
    Direct
  16. 15bettingpros.com

    Visits

    30,775

    Desktop
    0.85%
    Mobile
    99.15%
    MoM
    80,886.84%
    YoY
    766.21%
    Main traffic source
    Direct
  17. 16betway.co.za

    Visits

    29,985

    Desktop
    100%
    Mobile
    0%
    MoM
    48.57%
    YoY
    29.01%
    Main traffic source
    Search
  18. 17askbonus.com

    Visits

    29,590

    Desktop
    1.13%
    Mobile
    98.87%
    MoM
    277.04%
    YoY
    38.38%
    Main traffic source
    Search

Monthly traffic estimates for websites visited by audiences in New Zealand.

New Zealand field guide ยท June 2026

Sports Betting in New Zealand: Comparing Bookmakers and Sportsbooks

New Zealand has a grey-market framework. Website availability does not guarantee local authorisation or consumer protection. Use the traffic ranking above to see which sportsbooks attract visitors, then check legality, payments, terms and player protection before you decide what to do.

For playersGrey Market18+

The essentials

New Zealand at a glance

Market status

Grey Market

Grey Area

Minimum age

18+

Age limits may vary by product

Player tax

Tax-free

Treatment can depend on product and licence

Regulator

Department of Internal Affairs (Te Tari Taiwhenua) (primary); Gambling Commission (casinos, appeals)

Confirm the current authority

Last checked

June 2026

Framework year: 2003

Local betting picture

What attracts sports bettors in New Zealand?

What New Zealand bets on most

Surprising fact Melbourne Cup Horse racing Despite being an Australian race, the Melbourne Cup is consistently the single largest betting event for New Zealand's TAB. It has a deep cultural resonance and attracts widespread public interest far beyond regular racing enthusiasts.

Market context

How gambling activity is divided

Sports betting15.5%
Casino24.5%
Land-based25%
Lottery35%

Market share and website traffic measure different things and should not be directly compared.

Verify it yourself

Six checks you can make before you play

Your pre-deposit checklist

Your money

Winnings and tax

Your tax position

Tax-free

Your tax treatment can depend on the product, operator licence and personal circumstances in New Zealand. Keep transaction records and get professional advice for unusual amounts or offshore play.

Quick answers

What you may still want to know

Is sports betting legal in New Zealand?

New Zealand has a grey-market framework. Website availability does not guarantee local authorisation or consumer protection.

How old do you need to be?

The minimum age is 18+.

Do you pay tax on winnings?

Tax-free.

Who regulates gambling in New Zealand?

Department of Internal Affairs (Te Tari Taiwhenua) (primary); Gambling Commission (casinos, appeals)

Why can a website appear in several rankings?

A multi-product operator can offer both sports betting and casino games. Pure lottery and information websites remain in their own categories.

Methodology & sources

Traffic rankings measure audience activity; category rules describe a websiteโ€™s product; local law determines whether you may use it. A high rank is never an endorsement.

Regulations were last checked in June 2026. Check again before depositing because rules, licences and tax treatment can change.

This guide is general information, not legal, tax or financial advice.