Betting Sites Rankings by Country

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Italy ยท Traffic rankings

Best Sports Betting Sites in Italy by Traffic

Updated July 202632 ranked sites
  1. Ad001win.com

    Visits

    3,739,024

    Desktop
    32.35%
    Mobile
    67.65%
    MoM
    9.55%
    YoY
    9.97%
    Main traffic source
    Direct
  2. 1sisal.it

    Visits

    27,155,361

    Desktop
    35.52%
    Mobile
    64.48%
    MoM
    6.47%
    YoY
    27.32%
    Main traffic source
    Direct
  3. 2goldbet.it

    Visits

    7,618,156

    Desktop
    38.32%
    Mobile
    61.68%
    MoM
    5.83%
    YoY
    15.32%
    Main traffic source
    Direct
  4. 3betflag.it

    Visits

    7,316,713

    Desktop
    21.32%
    Mobile
    78.68%
    MoM
    46.81%
    YoY
    31.47%
    Main traffic source
    Direct
  5. 4bet365.it

    Visits

    7,143,753

    Desktop
    18.42%
    Mobile
    81.58%
    MoM
    77.54%
    YoY
    10.26%
    Main traffic source
    Direct
  6. 5snai.it

    Visits

    7,077,406

    Desktop
    20.16%
    Mobile
    79.84%
    MoM
    31.81%
    YoY
    20.51%
    Main traffic source
    Direct
  7. 6planetwin365.it

    Visits

    3,602,897

    Desktop
    29.1%
    Mobile
    70.9%
    MoM
    35.2%
    YoY
    3.41%
    Main traffic source
    Direct
  8. 7eurobet.it

    Visits

    3,317,789

    Desktop
    26.26%
    Mobile
    73.74%
    MoM
    53.41%
    YoY
    16.83%
    Main traffic source
    Direct
  9. 8betfair.it

    Visits

    1,102,043

    Desktop
    45.38%
    Mobile
    54.62%
    MoM
    51.6%
    YoY
    25.39%
    Main traffic source
    Direct
  10. 9domusbet.it

    Visits

    682,856

    Desktop
    22.84%
    Mobile
    77.16%
    MoM
    19.91%
    YoY
    150.21%
    Main traffic source
    Direct
  11. 10bet365.com

    Visits

    678,434

    Desktop
    35.91%
    Mobile
    64.09%
    MoM
    64.58%
    YoY
    8.74%
    Main traffic source
    Direct
  12. 11betpassion.it

    Visits

    538,383

    Desktop
    24.79%
    Mobile
    75.21%
    MoM
    47.75%
    YoY
    175.83%
    Main traffic source
    Direct
  13. 12stanleybet.it

    Visits

    393,345

    Desktop
    26.24%
    Mobile
    73.76%
    MoM
    24.19%
    YoY
    5.87%
    Main traffic source
    Direct
  14. 13sunbet.it

    Visits

    308,607

    Desktop
    22.61%
    Mobile
    77.39%
    MoM
    495.85%
    YoY
    1,231.18%
    Main traffic source
    Direct
  15. 14betaland.it

    Visits

    271,105

    Desktop
    22.96%
    Mobile
    77.04%
    MoM
    522.09%
    YoY
    52.49%
    Main traffic source
    Direct
  16. 15netbet.it

    Visits

    262,653

    Desktop
    22.79%
    Mobile
    77.21%
    MoM
    66.8%
    YoY
    4.11%
    Main traffic source
    Direct
  17. 16stake.com

    Visits

    216,511

    Desktop
    68.43%
    Mobile
    31.57%
    MoM
    45.75%
    YoY
    33.24%
    Main traffic source
    Direct
  18. 17betfair.com

    Visits

    192,000

    Desktop
    21.55%
    Mobile
    78.45%
    MoM
    179.08%
    YoY
    33.69%
    Main traffic source
    Referral
  19. 18inspiredvirgo.com

    Visits

    185,754

    Desktop
    0%
    Mobile
    100%
    MoM
    12.96%
    YoY
    255.37%
    Main traffic source
    Direct
  20. 19betpoint.it

    Visits

    180,212

    Desktop
    52.58%
    Mobile
    47.42%
    MoM
    3.47%
    YoY
    13.89%
    Main traffic source
    Direct
  21. 20ninjabet.it

    Visits

    154,160

    Desktop
    79.93%
    Mobile
    20.07%
    MoM
    46.5%
    YoY
    30.55%
    Main traffic source
    Direct
  22. 21marathonbet.it

    Visits

    134,038

    Desktop
    74.97%
    Mobile
    25.03%
    MoM
    19.01%
    YoY
    133.32%
    Main traffic source
    Direct
  23. 22crocobet.com

    Visits

    84,681

    Desktop
    9.83%
    Mobile
    90.17%
    MoM
    791.38%
    YoY
    59.74%
    Main traffic source
    Direct
  24. 23retabet.pe

    Visits

    82,649

    Desktop
    0.9%
    Mobile
    99.1%
    MoM
    11,639.92%
    YoY
    483.9%
    Main traffic source
    Direct
  25. 24betlive.com

    Visits

    74,754

    Desktop
    7.09%
    Mobile
    92.91%
    MoM
    27.54%
    YoY
    115.87%
    Main traffic source
    Direct
  26. 25stanleybet.info

    Visits

    69,165

    Desktop
    16.94%
    Mobile
    83.06%
    MoM
    79.08%
    YoY
    15.99%
    Main traffic source
    Direct
  27. 26admiral.at

    Visits

    68,778

    Desktop
    0%
    Mobile
    100%
    MoM
    98.83%
    YoY
    20%
    Main traffic source
    Direct
  28. 27bc.game

    Visits

    64,190

    Desktop
    68.41%
    Mobile
    31.59%
    MoM
    48.79%
    YoY
    38.51%
    Main traffic source
    Direct
  29. 28isoftbet.com

    Visits

    49,949

    Desktop
    2.68%
    Mobile
    97.32%
    MoM
    136.98%
    YoY
    9.68%
    Main traffic source
    Direct
  30. 29pmu.fr

    Visits

    49,233

    Desktop
    8.62%
    Mobile
    91.38%
    MoM
    1.44%
    YoY
    317.21%
    Main traffic source
    Direct
  31. 30surebet.com

    Visits

    48,120

    Desktop
    86.62%
    Mobile
    13.38%
    MoM
    13%
    YoY
    11.59%
    Main traffic source
    Direct
  32. 31sportybet.com

    Visits

    47,046

    Desktop
    7.85%
    Mobile
    92.15%
    MoM
    105.01%
    YoY
    97.52%
    Main traffic source
    Direct
  33. 32betinasia.com

    Visits

    44,002

    Desktop
    12.73%
    Mobile
    87.27%
    MoM
    91.45%
    YoY
    49%
    Main traffic source
    Direct

Monthly traffic estimates for websites visited by audiences in Italy.

Italy field guide ยท June 2026

Sports Betting in Italy: Comparing Bookmakers and Sportsbooks

You should use only gambling operators and domains authorised under Italyโ€™s local rules. Use the traffic ranking above to see which sportsbooks attract visitors, then check legality, payments, terms and player protection before you decide what to do.

For playersLicensed Only18+

The essentials

Italy at a glance

Market status

Licensed Only

Yes โ€” Legal

Minimum age

18+

Age limits may vary by product

Player tax

Taxed โ€” 0% on sports/casino winnings from ADM licensees; 20% withholding tax on lottery prizes over โ‚ฌ500

Treatment can depend on product and licence

Regulator

Agenzia delle Dogane e dei Monopoli (ADM)

Confirm the current authority

Last checked

June 2026

Framework year: 2006

Local betting picture

What attracts sports bettors in Italy?

What Italy bets on most

Surprising fact Sanremo Music Festival Entertainment / specials Sanremo is one of Europe's most-bet non-sport events. Italian operators (Sisal, SNAI, Lottomatica) take eight-figure handle on the Festival winner each February, and ADM publishes Sanremo betting volumes alongside sports markets.

Market context

How gambling activity is divided

Sports betting20%
Casino15%
Land-based4%
Lottery61%

Market share and website traffic measure different things and should not be directly compared.

Verify it yourself

Six checks you can make before you play

Your pre-deposit checklist

Your money

Winnings and tax

Your tax position

Taxed โ€” 0% on sports/casino winnings from ADM licensees; 20% withholding tax on lottery prizes over โ‚ฌ500

Your tax treatment can depend on the product, operator licence and personal circumstances in Italy. Keep transaction records and get professional advice for unusual amounts or offshore play.

Quick answers

What you may still want to know

Is sports betting legal in Italy?

You should use only gambling operators and domains authorised under Italyโ€™s local rules.

How old do you need to be?

The minimum age is 18+.

Do you pay tax on winnings?

Taxed โ€” 0% on sports/casino winnings from ADM licensees; 20% withholding tax on lottery prizes over โ‚ฌ500.

Who regulates gambling in Italy?

Agenzia delle Dogane e dei Monopoli (ADM)

Why can a website appear in several rankings?

A multi-product operator can offer both sports betting and casino games. Pure lottery and information websites remain in their own categories.

Methodology & sources

Traffic rankings measure audience activity; category rules describe a websiteโ€™s product; local law determines whether you may use it. A high rank is never an endorsement.

Regulations were last checked in June 2026. Check again before depositing because rules, licences and tax treatment can change.

This guide is general information, not legal, tax or financial advice.