Betting Sites Rankings by Country

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Australia ยท Traffic rankings

Best Sports Betting Sites in Australia by Traffic

Updated July 202619 ranked sites
  1. Ad001win.com

    Visits

    3,739,024

    Desktop
    32.35%
    Mobile
    67.65%
    MoM
    9.55%
    YoY
    9.97%
    Main traffic source
    Direct
  2. 1sportsbet.com.au

    Visits

    4,384,342

    Desktop
    45.42%
    Mobile
    54.58%
    MoM
    14.99%
    YoY
    13.64%
    Main traffic source
    Direct
  3. 2tab.com.au

    Visits

    1,615,319

    Desktop
    58.13%
    Mobile
    41.87%
    MoM
    9.08%
    YoY
    43.29%
    Main traffic source
    Direct
  4. 3betfair.com.au

    Visits

    496,667

    Desktop
    55.48%
    Mobile
    44.52%
    MoM
    40.71%
    YoY
    38.44%
    Main traffic source
    Direct
  5. 4unibet.com.au

    Visits

    334,879

    Desktop
    18.55%
    Mobile
    81.45%
    MoM
    434.51%
    YoY
    19.95%
    Main traffic source
    Direct
  6. 5stake.com

    Visits

    327,869

    Desktop
    41.1%
    Mobile
    58.9%
    MoM
    34.5%
    YoY
    19.27%
    Main traffic source
    Direct
  7. 6pointsbet.com.au

    Visits

    221,234

    Desktop
    57.23%
    Mobile
    42.77%
    MoM
    47.5%
    YoY
    35.54%
    Main traffic source
    Direct
  8. 7bc.game

    Visits

    144,719

    Desktop
    14.62%
    Mobile
    85.38%
    MoM
    38.63%
    YoY
    138.18%
    Main traffic source
    Direct
  9. 8bet365.com

    Visits

    132,314

    Desktop
    19.25%
    Mobile
    80.75%
    MoM
    35.8%
    YoY
    36.36%
    Main traffic source
    Direct
  10. 9cardplayer.com

    Visits

    124,368

    Desktop
    64.61%
    Mobile
    35.39%
    MoM
    58.39%
    YoY
    240.61%
    Main traffic source
    Referral
  11. 10palmerbet.com

    Visits

    111,959

    Desktop
    42.73%
    Mobile
    57.27%
    MoM
    22.16%
    YoY
    32.9%
    Main traffic source
    Direct
  12. 11cross.bet

    Visits

    108,817

    Desktop
    1.46%
    Mobile
    98.54%
    MoM
    22.44%
    YoY
    798.35%
    Main traffic source
    Direct
  13. 12tab.co.nz

    Visits

    97,078

    Desktop
    41.98%
    Mobile
    58.02%
    MoM
    151.86%
    YoY
    42.56%
    Main traffic source
    Direct
  14. 13bonustiime.com

    Visits

    89,097

    Desktop
    0.12%
    Mobile
    99.88%
    MoM
    15.6%
    YoY
    12,491.39%
    Main traffic source
    Direct
  15. 14caliente.mx

    Visits

    79,696

    Desktop
    3.34%
    Mobile
    96.66%
    MoM
    19.91%
    YoY
    134.27%
    Main traffic source
    Referral
  16. 15sportsbet.io

    Visits

    74,228

    Desktop
    65.95%
    Mobile
    34.05%
    MoM
    13,396%
    YoY
    191.32%
    Main traffic source
    Direct
  17. 16bets.com.au

    Visits

    43,261

    Desktop
    38.69%
    Mobile
    61.31%
    MoM
    7.31%
    YoY
    59.83%
    Main traffic source
    Search
  18. 17entaingroup.com

    Visits

    42,705

    Desktop
    0.93%
    Mobile
    99.07%
    MoM
    69.2%
    YoY
    122%
    Main traffic source
    Direct
  19. 18bet9ja.com

    Visits

    39,573

    Desktop
    1.79%
    Mobile
    98.21%
    MoM
    75.81%
    YoY
    292.17%
    Main traffic source
    Direct
  20. 19crownbet.com.au

    Visits

    39,188

    Desktop
    47.41%
    Mobile
    52.59%
    MoM
    21.74%
    YoY
    339.66%
    Main traffic source
    Direct

Monthly traffic estimates for websites visited by audiences in Australia.

Australia field guide ยท September 2026

Sports Betting in Australia: Comparing Bookmakers and Sportsbooks

You should use only gambling operators and domains authorised under Australiaโ€™s local rules. Use the traffic ranking above to see which sportsbooks attract visitors, then check legality, payments, terms and player protection before you decide what to do.

For playersLicensed Only18+

The essentials

Australia at a glance

Market status

Licensed Only

Partially Legal

Minimum age

18+

Age limits may vary by product

Player tax

Tax-free

Treatment can depend on product and licence

Regulator

ACMA (federal enforcement) + state/territory regulators (licensing). Most online bookmakers are licensed by the Northern Territory Racing Commission (NTRC).

Confirm the current authority

Last checked

September 2026

Framework year: 2001

Local betting picture

What attracts sports bettors in Australia?

What Australia bets on most

Top betting event Melbourne Cup Horse Racing Known as 'the race that stops a nation', the Melbourne Cup is Australia's most significant cultural and wagering event. It is a public holiday in its home state of Victoria and captures the attention of both serious and casual punters nationwide, generating enormous betting turnover.

Market context

How gambling activity is divided

Sports betting22%
Casino0%
Land-based58%
Lottery20%

Market share and website traffic measure different things and should not be directly compared.

Verify it yourself

Six checks you can make before you play

Your pre-deposit checklist

Your money

Winnings and tax

Your tax position

Tax-free

Your tax treatment can depend on the product, operator licence and personal circumstances in Australia. Keep transaction records and get professional advice for unusual amounts or offshore play.

Quick answers

What you may still want to know

Is sports betting legal in Australia?

You should use only gambling operators and domains authorised under Australiaโ€™s local rules.

How old do you need to be?

The minimum age is 18+.

Do you pay tax on winnings?

Tax-free.

Who regulates gambling in Australia?

ACMA (federal enforcement) + state/territory regulators (licensing). Most online bookmakers are licensed by the Northern Territory Racing Commission (NTRC).

Why can a website appear in several rankings?

A multi-product operator can offer both sports betting and casino games. Pure lottery and information websites remain in their own categories.

Methodology & sources

Traffic rankings measure audience activity; category rules describe a websiteโ€™s product; local law determines whether you may use it. A high rank is never an endorsement.

Regulations were last checked in September 2026. Check again before depositing because rules, licences and tax treatment can change.

This guide is general information, not legal, tax or financial advice.